BIM will serve as the catalyst for many necessary changes in the building industry. Currently, "statistics from the U.S. Bureau of Labor suggest that the construction industry productivity not only lags behind other industries, but is also in decline." Jordani points out valid arguments on both ends of the spectrum, it may not be the savior for the industry but it will allow for the process to be reformed into a more cost effective and collaborative project prior to the building ever costing the owner a dime. I agree with Jordani because even as a student using basic materials,I have often encountered wasting scores of materials because I needed to make a change to improve structure or aesthetics on a project. Physical models and buildings lack the ability to be adjusted easily, BIM gives users a preview and optional statistics to help adjust the project before it has been put into the final stages of process. As the author stated, "Owners will require BIM to enable lean practices to identify and eliminate waste in the entire project cycle. The ability to preview and tweak a project before it has begun will give owners and builders an advantage because both with benefit with more tangible results. Owners will take advantage of the ability to collaborate on a now more user friendly interface of preview software. Using a mouse, a user can drag and rotate objects and change colors/views/materials  instantly. The message of the article is carried out until the very last page. The beginning line describes BIM as disruptive,the article ended with an explanation of its reason for being disruptive to industry. In order for BIM to fix the process, the industry must adjust and learn the new ways of constructing in order to advance the industry in a positive manner that has previously been a concept thought to never be perfected. The previewing of something that does not yet exist and the ability to change it instantly without reaping the consequences of added cost and lost time. 

     Technology, process, improvement, and culture change is an article geared towards architects accepting BIM and encouraging them to reap its benefits so that the quality of architecture overall improves. As a student architect, I agree that BIM improves the quality of architecture. Design decisions are more accurate and the ability to express creativity in BIM is nearly without limit. BIM would be even more beneficial to architects if materials and tools could be formatted to interact with BIM. Currently the architect creates their own idea and inputs it into BIM for support and structural information, If it was possible to include BIM in the planning face of simple thought, the industry would be even more advanced.  The culture of the profession is changing to adapt to life without pencil and paper but BIM is still not widely accepted because architects do not understand that BIM offers information not data as the article stated. BIM's ability to give architects a reading of how the building will respond to heating,cooling and load bearing capacity and an estimate on materials needed has revolutionized the basic process of pen and paper which often was subject to error. I think BIM's ability to guide a project with cost effective decisions is the best part. Nothing is worse than completing a project and having to restart because you exceeded your budget. This not only affects architects but owners as well.